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    <loc>https://sweeneymichel.com/blog</loc>
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    <lastmod>2026-03-31</lastmod>
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      <image:title>Blog &amp; Commentary</image:title>
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  <url>
    <loc>https://sweeneymichel.com/blog/1099-deductions-qcd</loc>
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    <lastmod>2026-03-31</lastmod>
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      <image:title>Blog &amp; Commentary - 1099 Income and Tax Prep Deductions People Commonly Miss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/2026-market-outlook</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Blog &amp; Commentary - 2026 Outlook: Predictions, Reflections, and Lunch with a $3 Trillion Giant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - 2026 Outlook: Predictions, Reflections, and Lunch with a $3 Trillion Giant - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - 2026 Outlook: Predictions, Reflections, and Lunch with a $3 Trillion Giant - Make it stand out</image:title>
      <image:caption>https://www.blackstone.com/insights/article/office-of-the-cio-2026-investment-perspectives/</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/2026/whats-new-money-updates-in-2026</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
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  <url>
    <loc>https://sweeneymichel.com/blog/software-stocks-throw-a-tantrum</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
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      <image:title>Blog &amp; Commentary - AI Turns 4, Software Stocks Throw a Tantrum - Make it stand out</image:title>
      <image:caption>The only exception here is Apple, which has chosen to license AI rather than pour hundreds of billions into data centers and develop its own.</image:caption>
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    <image:image>
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      <image:title>Blog &amp; Commentary - AI Turns 4, Software Stocks Throw a Tantrum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - AI Turns 4, Software Stocks Throw a Tantrum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/2026/3-retirement-tax-credits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
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      <image:title>Blog &amp; Commentary - 3 Tax Credits Available for New Small Business Retirement Plans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1709309210441-A1U4YIEGM70P3BNDA7JR/joe-team-headshot.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 3 Tax Credits Available for New Small Business Retirement Plans - Joe Sweeney, CFP®</image:title>
      <image:caption>Joe is a founding partner at Sweeney &amp; Michel, LLC and has been with the team since 2010. He graduated from the Azusa Pacific University Read full Bio</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/2025/12/2/the-sweeney-and-michel-gift-ideas-guide-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-04</lastmod>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/2025/11/30/my-kids-are-getting-social-security-survivors-benefits-heres-how-that-works-and-how-were-investing-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/999e42b2-f5fe-4ab7-97b8-496f29eddb38/Social%2BSecurity%2BAdministration%2BChico.png</image:loc>
      <image:title>Blog &amp; Commentary - My Kids are Getting Social Security Survivors' Benefits: Here's How That Works and How We’re Investing It - Make it stand out</image:title>
      <image:caption>The Chico SSA Office at 1370 E Lassen Ave #150, Chico, CA 95973</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/15104266-b33f-4fae-ad6b-a3710a018426/70+30+returns.png</image:loc>
      <image:title>Blog &amp; Commentary - My Kids are Getting Social Security Survivors' Benefits: Here's How That Works and How We’re Investing It - Make it stand out</image:title>
      <image:caption>Obvious disclosures. Investing involves all types of risk. This is a backwards looking snapshot, and past performance doesn’t guarantee future results. This is not a proposal or recommendation: My choices are my own and will likely not be exactly right for anyone else!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/2025-retirement-plan-gift-limits</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/f82b5bcd-5bf1-4a11-aeae-53d4fdf968cf/2025+Retirement+and+Gift+Limits.png</image:loc>
      <image:title>Blog &amp; Commentary - Money, 2025: Your Guide to Retirement, IRA, HSA, &amp;amp; Gifting Limits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/esg-socially-responsible-investing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
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      <image:title>Blog &amp; Commentary - An ESG Investing Guide: Finding the Good, Avoiding the Bad, and Identifying What is Greenwashed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/d8934e2e-e5cb-4f2e-9303-db92814a17f6/ESGU+vs+SPY.jpg</image:loc>
      <image:title>Blog &amp; Commentary - An ESG Investing Guide: Finding the Good, Avoiding the Bad, and Identifying What is Greenwashed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/2025/10/22/bubble-territory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/632645e2-0afe-41db-a2df-8b152ca70046/unnamed.jpg</image:loc>
      <image:title>Blog &amp; Commentary - Bubble Territory  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/2c27f823-d589-4b9e-b9cf-642b58aefce3/unnamed.jpg</image:loc>
      <image:title>Blog &amp; Commentary - Bubble Territory  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1ec16400-24e6-48e2-883f-eaa5f5aac6ab/unnamed.png</image:loc>
      <image:title>Blog &amp; Commentary - Bubble Territory  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/78e32845-2bbd-4b99-8d49-8c98b0f98b25/Screenshot+2025-10-22+094654.jpg</image:loc>
      <image:title>Blog &amp; Commentary - Bubble Territory  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/24e02248-ecbe-489f-9fbb-ce790050a07a/unnamed.png</image:loc>
      <image:title>Blog &amp; Commentary - Bubble Territory  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/doomsday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/d83839cc-3a3b-4456-b094-afb6c427eb80/MFXAIX_SPXTR_ISP500E_chart+%281%29.png</image:loc>
      <image:title>Blog &amp; Commentary - So You Want To Be a Doomsday Prophet: Here's How to Start - Make it stand out</image:title>
      <image:caption>All investing is subject to risk, including the possible loss of the money you invest. Funds that concentrate on a relatively narrow market sector face the risk of higher share-price volatility. Investments in stocks or bonds issued by non-U.S. companies are subject to risks including country/regional risk and currency risk. An investment in the fund could lose money over short or even long periods. You should expect the fund’s share price and total return to fluctuate within a wide range, like the fluctuations of the overall stock market. The fund’s performance could be hurt by: Stock market risk: The chance that stock prices overall will decline. Stock markets tend to move in cycles, with periods of rising stock prices and periods of falling stock prices. The fund’s target index tracks a subset of the U.S. stock market, which could cause the fund to perform differently from the overall stock market. In addition, the fund’s target index may, at times, become focused in stocks of a particular market sector, which would subject the fund to proportionately higher exposure to the risks of that sector. Investment style risk: The chance that returns from large-capitalization stocks will trail returns from the overall stock market. Large-cap stocks tend to go through cycles of doing better—or worse—than other segments of the stock market or the stock market in general. These periods have, in the past, lasted for as long as several years. Sector risk: The chance that significant problems will affect a particular sector, or that returns from that sector will trail returns from the overall stock market. Daily fluctuations in specific market sectors are often more extreme or volatile than fluctuations in the overall market. Because a significant portion of the fund’s assets are in the information technology sector, the fund’s performance is impacted by the general condition of that sector. Companies in the information technology sector could be affected by, among other things, overall economic conditions, short product cycles, rapid obsolescence of products, competition, and government regulation. Nondiversification risk: Because the fund seeks to closely track the composition of the fund's target index, from time to time, more than 25% of the fund's total assets may be invested in issuers representing more than 5% of the fund's total assets due to an index rebalance or market movement, which would result in the fund being nondiversified under the Investment Company Act of 1940.  The fund’s performance may be hurt disproportionately by the poor performance of relatively few stocks, or even a single stock, and the fund’s shares may experience significant fluctuations in value. Index-related risks: The fund is subject to risks associated with index investing, which include passive management risk, tracking error risk, and index provider risk. Passive management risk is the chance that the fund's use of an indexing strategy will negatively impact the fund's performance. Because the fund seeks to track the performance of its target index regardless of how that index is performing, the fund's performance may be lower than it would be if the fund were actively managed. Tracking error risk is the chance that the fund's performance will deviate from the performance of its target index. Tracking error risk may be heightened during times of increased market volatility or under other unusual market conditions. Index provider risk is the chance that the fund will be negatively impacted by changes or errors made by the index provider. Any gains, losses, or costs associated with or resulting from an error made by the index provider will generally be borne by the fund and, as a result, the fund's shareholders. Index replicating risk. The chance that the fund may be prevented from holding one or more securities in the same proportion as in its target index.</image:caption>
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  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/5-tax-impacts-obbba</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-18</lastmod>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/stocks-after-all-time-highs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/7b14e335-7d8e-49e3-8db7-6bc2709278a5/All%2BTime%2BHighs%2B2025.jpg</image:loc>
      <image:title>Blog &amp; Commentary - What Happens After Investing at All Time Highs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/0e3bdf4a-0279-47b7-9951-b24d10354344/2023+stocks.JPG</image:loc>
      <image:title>Blog &amp; Commentary - What Happens After Investing at All Time Highs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/big-beautiful-bill-summary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1752011257496-HTEME39OHT1DP4CAXUV4/Gemini_Generated_Image_wa2s60wa2s60wa2s.png</image:loc>
      <image:title>Blog &amp; Commentary - "One Big Beautiful Bill": 21 Highlights That Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/alwaysbullish</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/a288a8b9-d00c-43b4-a6c7-7748b3d531a0/Gemini_Generated_Image_5050al5050al5050.png</image:loc>
      <image:title>Blog &amp; Commentary - The American Dream is Not Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/514fc663-3389-4c76-b2b8-8013888ab01a/Improvements.jpg</image:loc>
      <image:title>Blog &amp; Commentary - The American Dream is Not Dead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/california-tax-non-deductible</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/084565c1-c865-40c9-b93c-d8e4123cc64b/California+Income+Tax.JPG</image:loc>
      <image:title>Blog &amp; Commentary - Nondeductible: The (Tax) Downsides of California Dreaming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Nondeductible: The (Tax) Downsides of California Dreaming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/roth-ira</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/stock-market-bubbles-since-2000</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/71d63491-3442-422c-b453-e1321fc84524/Dot+Com+Bubble.png</image:loc>
      <image:title>Blog &amp; Commentary - Dodging Disaster: Stock Market Bubbles Since 2000 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/af09214a-5b92-4402-8871-2fed6617c85f/Bear+Stearns+Cramer.jpg</image:loc>
      <image:title>Blog &amp; Commentary - Dodging Disaster: Stock Market Bubbles Since 2000 - Make it stand out</image:title>
      <image:caption>A Classic CNBC Moment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/dcaff90b-8e41-4688-9ec8-1a6a42f8306e/PXN+Fund+Returns.jpg</image:loc>
      <image:title>Blog &amp; Commentary - Dodging Disaster: Stock Market Bubbles Since 2000 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/e09886fe-695f-4160-b96a-f36a0f33aa9e/Molycorp.png</image:loc>
      <image:title>Blog &amp; Commentary - Dodging Disaster: Stock Market Bubbles Since 2000 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Dodging Disaster: Stock Market Bubbles Since 2000 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Most of the largest companies struggle to beat the market over the ensuing decade, often times posting negative returns. Source: American Funds “Brave New World” Presentation</image:caption>
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      <image:caption>The S&amp;P 500 closed on July 19 at over 5,500- nearly 8% higher than the highest forecast for 2024</image:caption>
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      <image:caption>Sector Price change without dividends reinvested</image:caption>
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    <loc>https://sweeneymichel.com/blog/2023/9/6/2023-our-summer-in-photos</loc>
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      <image:caption>Joe and Renee visited with the Enloe Foundation to hear about their fundraising next plans for a new helicopter, along with updates on the new Cancer Center</image:caption>
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      <image:caption>The Chico Salvation Army held a donut contest for national donut day</image:caption>
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      <image:caption>As a board member, Renee volunteers at the Salvation Army to help sort food donations.</image:caption>
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      <image:caption>The Butte County Farm Bureau annual BBQ is always a favorite event</image:caption>
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      <image:caption>Conference discussions centered around helping clients define and achieve their life’s goals</image:caption>
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      <image:caption>Joe had a chance to take a day off to play in the Chico High (his h.s. alma mater) Sports Boosters golf tourney.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Investments in securities involve the risk of loss. Past performance is no guarantee of future results. Sweeney &amp; Michel LLC manages its clients’ accounts using a variety of investment strategies, which are not discussed in the commentary.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Stagflation is characterized by slow economic growth and relatively high unemployment—or economic stagnation—which is at the same time accompanied by rising prices (i.e. inflation).</image:caption>
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      <image:caption>2020 was expected to be bad, 2021 saw earnings rebound, and 2022’s market action put it damn close to breakeven for the past 2 years.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Surviving The Stock Market Teckoning of 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Surviving The Stock Market Teckoning of 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Surviving The Stock Market Teckoning of 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Surviving The Stock Market Teckoning of 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-11-19</lastmod>
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    <lastmod>2021-11-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-11-01</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Put another way: Most years’ October returns have been positive. But when it’s been negative, it’s more painful.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Burry- “The bet will pay! I may have been early, but I’m not wrong.” Investor- “It’s the same thing! It’s the same thing, Mike!”</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-07-06</lastmod>
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    <lastmod>2021-06-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Growing Pains, Investment Losses &amp;amp; The Magic Juice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog &amp; Commentary - Growing Pains, Investment Losses &amp;amp; The Magic Juice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2021-05-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog &amp; Commentary - Is This The Hardest Investing Environment Ever For Retirees? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog &amp; Commentary - Is This The Hardest Investing Environment Ever For Retirees? - Make it stand out</image:title>
      <image:caption>Source: Macrotrends.net</image:caption>
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      <image:title>Blog &amp; Commentary - Is This The Hardest Investing Environment Ever For Retirees? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog &amp; Commentary - Three Laws of Innovation For Growth Over The Next Decade</image:title>
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      <image:title>Blog &amp; Commentary - Three Laws of Innovation For Growth Over The Next Decade</image:title>
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    <lastmod>2021-03-17</lastmod>
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      <image:caption>December 2020 didn’t put an end to the mania of markets while the economy suffered. Instead, you could argue that the seduction of getting rich quick spread faster.</image:caption>
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      <image:caption>The majority of declines fall within the 5-10 percent range with an average recovery time of approximately one month, while declines between 10-20 percent have an average recovery period of approximately four months. Pullbacks within these ranges are not uncommon, occurring frequently during the normal market cycle. Source: https://www.guggenheiminvestments.com/mutual-funds/resources/crucial-conversations/putting-pullbacks-in-perspective</image:caption>
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      <image:caption>“The game of speculation is the most uniformly fascinating game in the world. But it is not a game for the stupid, the mentally lazy, the person of inferior emotional balance, or the get-rich-quick adventurer. They will die poor.”</image:caption>
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      <image:caption>Per Hartford- Going back to 1970, 78% of the total return of the S&amp;P 500 Index can be attributed to reinvested dividends and the power of compounding (click the picture for the full whitepaper)</image:caption>
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      <image:title>Blog &amp; Commentary - The Bipolar Stock Markets of 2020</image:title>
      <image:caption>Tesla is now the most valuable auto maker in the world by Market Capitalization</image:caption>
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  <url>
    <loc>https://sweeneymichel.com/blog/calsavers2020</loc>
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      <image:title>Blog &amp; Commentary - The Looming CalSavers Deadline for All California Employers</image:title>
      <image:caption>Per the CalSavers website</image:caption>
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      <image:title>Blog &amp; Commentary - The Looming CalSavers Deadline for All California Employers</image:title>
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    <loc>https://sweeneymichel.com/blog/fasterfuture</loc>
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      <image:title>Blog &amp; Commentary - Pandemic Accelerates Tech's Industry Dominance</image:title>
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  <url>
    <loc>https://sweeneymichel.com/blog/increasingsavings</loc>
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  <url>
    <loc>https://sweeneymichel.com/blog/2020/4/14/tigerking</loc>
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    <image:image>
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      <image:title>Blog &amp; Commentary - Is This the Tiger King of Stock Rallies? Or a Dead Cat Bounce? - This is what so many people struggle to understand about the stock market: it doesn’t move on the current headlines- it’s trying to price in future ones.</image:title>
      <image:caption>This is what so many people struggle to understand about the stock market: it doesn’t move on the current headlines- it’s trying to price in future ones.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog &amp; Commentary - Is This the Tiger King of Stock Rallies? Or a Dead Cat Bounce?</image:title>
      <image:caption>Most stock investors were probably looking at their accounts &amp; thinking:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1586888508579-25ZQDI6XJWV85RMZ2Z2Q/Returns+following+the+worst+months.JPG</image:loc>
      <image:title>Blog &amp; Commentary - Is This the Tiger King of Stock Rallies? Or a Dead Cat Bounce?</image:title>
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      <image:title>Blog &amp; Commentary - Is This the Tiger King of Stock Rallies? Or a Dead Cat Bounce?</image:title>
    </image:image>
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    <loc>https://sweeneymichel.com/blog/newdawn</loc>
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    <lastmod>2020-04-07</lastmod>
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    <loc>https://sweeneymichel.com/blog/2020/3/30/blackrock-conference-call</loc>
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    <loc>https://sweeneymichel.com/blog/valley</loc>
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    <lastmod>2020-03-24</lastmod>
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    <loc>https://sweeneymichel.com/blog/loaninterruption</loc>
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    <lastmod>2020-03-24</lastmod>
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    <loc>https://sweeneymichel.com/blog/top5</loc>
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    <lastmod>2020-03-20</lastmod>
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    <loc>https://sweeneymichel.com/blog/freefall</loc>
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      <image:title>Blog &amp; Commentary - How to Survive The Emotional Stress of a Market Freefall</image:title>
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    <image:image>
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      <image:title>Blog &amp; Commentary - How to Survive The Emotional Stress of a Market Freefall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1583942219110-0W1U7ACOKTAZIG6ACAX2/Control.JPG</image:loc>
      <image:title>Blog &amp; Commentary - How to Survive The Emotional Stress of a Market Freefall</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog &amp; Commentary - How to Survive The Emotional Stress of a Market Freefall</image:title>
    </image:image>
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  <url>
    <loc>https://sweeneymichel.com/blog/2020/3/9/who-are-the-personal-finance-winners-and-losers-in-this-market</loc>
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    <lastmod>2020-03-09</lastmod>
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  <url>
    <loc>https://sweeneymichel.com/blog/2020/2/26/3-thoughts-on-this-february-2020-correction</loc>
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    <lastmod>2020-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1582737961854-KKTMQ7TL80R7PX4Q4AED/Viral+Outbreak.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 3 Thoughts On This February 2020 Correction</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog &amp; Commentary - 3 Thoughts On This February 2020 Correction</image:title>
    </image:image>
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  <url>
    <loc>https://sweeneymichel.com/blog/outbreaks</loc>
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    <lastmod>2020-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1580322059210-C0Q427U4CXVHRPN5RT1P/Outbreaks+and+the+market.JPG</image:loc>
      <image:title>Blog &amp; Commentary - How Do Viral Outbreaks Affect The Stock Market?</image:title>
      <image:caption>This (surprisingly) puts the historical average S&amp;P 500 12-month return at 14.15%.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/2020/1/10/how-will-the-upcoming-election-impact-the-stock-market</loc>
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    <priority>0.5</priority>
    <lastmod>2020-01-14</lastmod>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/2020/1/7/secureact</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578439501380-E9TZYE1JP5X95YC987HQ/Retirement+Planning.jpg</image:loc>
      <image:title>Blog &amp; Commentary - The SECURE Act Presents Some Big Changes for IRA and 401(k) Owners</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://sweeneymichel.com/blog/2020/1/3/2019-our-year-in-pictures</loc>
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    <priority>0.5</priority>
    <lastmod>2022-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578092218472-NNE2BCLSAJ1CXQ2OJDLT/Inside+office+logo.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>The biggest project we’ve taken on was converting the old Giada Salon into 5 professional offices and a conference room… We couldn’t be happier with the way our contractors and engineers brought our ideas to life!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091584922-ZIPMSTX5BCKWT73GPG7T/Farm+Bureau+Summer+bbq.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>In 2019 we again sponsored the cup raffle at the Butte County Farm Bureau Summer BBQ. It’s always a fun event with great friends and food</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091605467-4YV0SKUPOPHF2TGLEVOH/Giants+game2.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Renee won access to a suite, so in June we took our team and families to the Giants/Dodgers game</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091624238-OPVGZSRBATRYZCH0FDFP/IMG-6172.JPG</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Colton’s (Joe’s son) first of many!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091668157-OS2I8GFCDW2AB9FLGO90/IMG-6187.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>We went to a conference at the Claremont Hotel In Berkeley hosted by Orion, our reports provider. The property was historic, beautiful and there were some great break out sessions on the future of financial planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091702167-8V69CHTYCEC2WCZUWUEH/IMG-6841.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Pimco Invited us down to meet a portfolio manager and tour their beautiful office in Newport Beach. They’re one of the leading bond market investment firms and we appreciated the opportunity to ask questions which could inform the way we manage client portfolios</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091726516-Z5DKRUL1J608F3U1H8SV/IMG-6863.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Fidelity’s annual west coast conference in Dana point was filled with hundreds of firms just like ours. We heard about the future of Fintech, investment, tax and estate strategies, and best practices. The view wasn’t bad either!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091748760-8BVMHH6X0MASPTJH8BBZ/IMG-5480.JPG</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>We were proud to support the Enloe Heart and Sole run. a great fundraiser for an exceptional and important community staple.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091769132-5ATFAH8HLW42BQYUM0BL/IMG-5975.JPG</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>The Run Around the Rice is a unique 5k fundraiser we’re proud to support- It’s a rare running track and supports Gridley Schools!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091814193-57P6BC4FK36RCG5G8T4V/IMG-7657.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Renee serves on the Salvation Army board, and we’re proud supporters every year. It’s hard to imagine an organization that has as much hands-on impact in our community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091793041-AHSS1UKBWTQ2KKKQAY54/IMG-7805.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>One way we support the Salvation Army is by sponsoring the annual Santa Shuffle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091832325-VRRQ29CWBUICJ08NKORF/Legislative+Day.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Renee and Katie’s CWA involvement took them to Sacramento to meet legislators and promote ideas that can help our local agricultural economy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091852197-M1YGXPR2WZUJCFZOSLK9/CWA+State.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>CWA’s annual conference was in Solvang California- Katie and Renee hear about issue up and down the state, then toured various ag related businesses in the area</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091874149-KVU57LFZBQJ4BDND9LR5/Surtec+Golf.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Karla and Katie Represented our team well in Tracy at a client golf tournament that feeds over 1,000 families every holiday season!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578092104963-L3OVR0IAA5GHV6J2IYFW/Enloe+Golf.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Joe Co-Chaired the Enloe Golf Tournament, which saw an exceptional turnout and unbelievable community support!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091906386-Y53BQDTYBYUY3GEC08PE/53806425_10157192250045152_9005348415894192128_n.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578091980015-0UMM61JBFJ0C3D3N6KKS/Cupcakes.jpeg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578092131020-EFGF8V6HYT7LFA7NYUVZ/Boise.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Karla visited various colleges with her family including Boise state with the infamous Blue football field!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578092170592-R8EQXCPN0V20VCGZNRKC/Renee+Moab.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>Renee did some traveling to Moab, Georgia, Maryland, Lodi and Las Vegas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bf6f5cbec4eb7871adb4146/1578417250039-YKPNMDYJJSSDF4JZSCK4/Bell+Ringing.jpg</image:loc>
      <image:title>Blog &amp; Commentary - 2019: Our Year in Pictures</image:title>
      <image:caption>We wrapped up the year ringing the bell for the Salvation Army in December!</image:caption>
    </image:image>
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  <url>
    <loc>https://sweeneymichel.com/blog/2020/1/2/is-it-worth-it-to-worry-about-the-bear</loc>
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    <lastmod>2020-01-03</lastmod>
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  <url>
    <loc>https://sweeneymichel.com/blog/compounding</loc>
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