Northern California has seen its share of devastation in recent months and the outpouring of support and donations in our community has been remarkable. Over the past few weeks we’ve seen large donations of toiletries, clothing, meals, spaces to live, and money to help people find comfort and a sense of normalcy as they regroup.

A common question asked during these times is “how can I give”? While there are plenty of businesses starting cash collections, you can also give by donating investment assets. Local non-profits like the North Valley Community Foundation have set up funds which can receive stock, real estate or other investment assets.

Giving stock is attractive from multiple standpoints: it doesn’t hurt your monthly budget, and giving appreciated investments has additional tax benefits. Donations receive a fair market value, and any investment gains are non-taxable to the donor or charity to whom it is gifted.

For example, if you previously bought a share of Coca Cola for $25, and today it’s $50 you would be sitting on a taxable $25 gain if you sold the stock. However, if you donate that to a charitable fund, you would receive a donation receipt for the full $50 value, and none of the gain is taxable when the charity sells it. If you are interested in finding out more, please call our office or talk to your advisor or CPA.

We are so proud of our towns, cities and surrounding communities. We are all in shock and will be for some time. Thank you to all the first responders, those who are volunteering, everyone helping those displaced, providing meals, offering prayers and giving their time and money. We are blessed and have so much to be thankful for.